Tata motor was so confident about nano, they thought this is going to be a massive success. But it fails and become one of the most disaster product in the history of marketing. In this article, I will discuss the 5 big reasons for tata nano failure and tata nano failure case study. We believe that the boat is unsinkable. Tata motors have the same level of confidence and we all saw how miserably it fails.
There […]. Setting or encouraging high pre-launch expectations limits your ability to perfect your business model post-launch. But, as my co-authors and I discuss this month in HBR , this flexibility is essential to emerging-market innovation and product strategy. You have to get a lot of things right to successfully bring a product as novel as the Nano to market. First, you have to conceive of something people will actually want.
Understanding the brain is the key to true AI: neuroscientist and tech entrepreneur Jeff Hawkins. Can it get Ayurveda-loving India to buy its supplements? Choose your reason below and click on the Report button. This will alert our moderators to take action.
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