In this edited excerpt, the authors discuss the whys and hows of conducting market research. Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research is further split into two varieties: primary and secondary.
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Wikipedia can never be considered as a reliable source of information since it can be edited by anyone Therefore it is non-credible website example. However, it can be used when you are first trying to understand the topic. Moreover, there are lots of further links and references that can be useful when doing a research or writing academic papers. Always ask yourself the following questions in order to determine if a source is credible or not.