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Customer perception literature review

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Awng Di june This study compares consumers perceptions between retail stores: superstores and family-run stores in Bangkok. The superstores which were used to compare with family-run stores in this study are Big C, Carrefour and Tesco-Lotus. The study was quantitative research using survey questionnaires to collect data from shoppers in Bangkok areas. Quantitative statistics were used to analyze data variables and test hypotheses. The results from this study found that the competition between superstores and family-run stores resulted in more benefits to customers. The customers were aware that many family-run stores closed down because of superstores, but they preferred free and fair competition.
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Positioning – a literature review

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Consumer Behaviour Christopher studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. He believed that consumer behaviours are unpredictable and changing continuously changing; while trying to under try to understand how individual or group make their decision to spend their available resources on consumption-related items. The essence of this approach is critical for organisational success, so that they can have a better understanding of their customer behaviours Solomon et al. The physical action or behaviour of consumer and their buying decision every day can be measured directly by marketers Papanastassiu and Rouhani, For that reason many organisations these days are spending lot of their resources to research how consumer makes their buying decision, what they buy, how much they buy, when they buy, and where they buy Kotler, Amstrong,
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Literature Review about E-Banking In India

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A systematic review of positioning was conducted. The review conformed to a rigorous set of core principles: it was systematic organized according to a method designed to address the review questions , transparent explicitly stated , reproducible and updatable and synthesized summarized the evidence relating to the review question. The literature review reveals that there is lack of coherent definition for positioning, and there is no mutual agreement among marketing scholars and practitioners about the exact meaning of the concept.
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