Strong medicine. That's what this pharma major needed to reduce costs, beef up compliance, and promote even healthier customer relations. Therapy started in when the pharma giant teamed up with Genpact. Together, we agreed that the company should adopt global business services if it wanted to transform a number of finance functions. We established targets, timelines, and who would take charge of what. We created a transformation road-map for global business services, with milestones and goals to work to, figure 1.
Case study- Global strategy
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Roomy Paolo L. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in- market branding and activities. However, the question of whether global marketing works Is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can be abject to much skepticism. As you take the first steps toward importing and exporting, is it necessary to create a global marketing strategy? Let me ask you this: If you were to develop an ad campaign In the Philippines, do you think the same campaign would be effective In united States?
The Top 20 Business Transformations of the Last Decade
Global business services GBS has evolved. COVID has forced organizations to invoke business continuity planning BCP , adapt to virtual working, and push the boundaries of innovation. GBS will not return to the way it was.
How can organizations write a solid business case to support decisions around service delivery options? Service delivery models are not simply choices between one approach and another. Complex global environments are most often addressed through hybrid models that leverage multiple service delivery approaches.