Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. To some extent, maximizing the value of firm is equivalent to fulfill the goal of value maximization for stakeholders Wang, Recently, increasing number of firms begin to consider corporate social responsibility in their business environment. This article begins with the overview of the development of Corporate Social Responsibility, presenting the conceptual framework of Corporate Social Responsibility. According to Raynard and Forstater , Corporate Social Responsibility can be defined as variously version:. Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing more into human capital, the environment and relations with stakeholders The European Commission.
International Marketing Plan for Coca-Cola Company
Coca Cola Company Business Paper | Examples and Samples
Coca-Cola is world famed company. Coca-Cola 's goal is to supply magic on every occasion somebody drinks one amongst its over five hundred brands. Coca-Cola is committed to capture native markets, completely different cultures and backgrounds across the world. Cola was developed in by Dr. John S.
Coca Cola's Strategic Business Plan: Analysis and Recommendations
Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market. Once Coca Cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures. Market Analysis : The market analysis investigates both the internal and external business environment.
International business varies from domestic business in various ways which can be either difference in culture among both nations, deviations in business practices, varying political systems, customer heterogeneity around markets, mobility of raw maters and factor of production is low, varying currency differences are the main concern which differentiate international businesses from domestic business Anonyms, These factors are regarded to be crucial and which makes international businesses highly complex and a difficult task. Cultural difference is one of the major aspect which differentiate international business from domestic business which will not only makes business cost of running in global arena expensive but it will also results into business failure. Initiating up a business requires complete understanding of other hosting countries cultural practices in order to gain maximum market shares from it. Starting a business in international arena is not an easy task; it requires assessing several factors.