I ndia is a country of stark contrasts. Although the country has managed to reduce instances of stunting among children by nearly half in the past decade compared to the previous one IFPRI , India remains home to one third of the world's stunted children UNICEF et al. Now, the Agenda for Sustainable Development is seeking to end hunger, achieve food security, improve nutrition and promote sustainable agriculture. The tangible outcomes will be to eradicate instances of stunting among children and guarantee every citizen with access to adequate food throughout the year through sustainable food systems, the doubling of smallholder productivity and income, and zero food loss or waste. The key driver behind the goal to reach Zero Hunger and malnutrition is to ensure that no one is left behind in the pursuit of food and nutrition security.
Linking Agriculture, Natural Resource Management and Nutrition in Asia
Famine in India - Wikipedia
India, with a population of over 1. Gross Domestic Product has increased 4. Similarly, food grain production has increased almost 2 times. However, despite phenomenal industrial and economic growth and while India produces sufficient food to feed its population, it is unable to provide access to food to a large number of people, especially women and children. Also, Further according to the report Malnourished children have a higher risk of death from common childhood illnesses such as diarrhea, pneumonia, and malaria.
Hunger in India
Famine had been a recurrent feature of life in the Indian sub-continental countries of India , Pakistan and Bangladesh , most notoriously during British rule. Famines in India resulted in more than 60 million deaths over the course of the 18th, 19th, and early 20th centuries. Famines in British India were severe enough to have a substantial impact on the long-term population growth of the country in the 19th and early 20th centuries.
The case study also explains the conceptualization of the campaign by Dentsu Webchutney. Next, it describes the launch, execution, and impact of the campaign with a few details as well. The final section also talks about the future of social media marketing in India and the innovative features launched by Instagram in the US, the UK, and Canada during the Covid pandemic, which enabled restaurants and eateries in those countries to deliver food to customers through delivery partners.