My response was that a vision, mission, and values statement is a tool to help an organization accomplish what it has set out to do and helps provide a framework for strategy, focus and decision making. A Vision statement describes the ideal future state of the organization. It articulates what the organization is trying to accomplish. A Values statement describes and lists the fundamental values and principles that the organization operates by. But I think that the shorter the statement, the more likely employees will be able to absorb, memorize, and ideally explain it to others.
How to write a business mission statement in 5 steps
How to write a business mission statement in 5 steps | The JotForm Blog
To continuously add value by providing objective and innovative audit services that evaluate risk, control and governance processes. To provide procurement services for Saudi Aramco and its affiliates, worldwide in conformity with established contracting Policies and Procedures. Saudi Aramco will be an influential leader in creating sustainable social and economic opportunities for the welfare of the Kingdom and in other locations in which we do business. Our mission is to offer our clients a variety of recovery services for distressed debt portfolios, while reflecting the highest standards of performance and customer service.
How to write a powerful mission statement that resonates
A mission statement articulates a company's purpose. It announces to the world at large why your company exists. Every business should have a mission statement as a way of unifying the organization.
They convey the purpose, direction and underlying values of the organization. When developed and implemented in a thoughtful and deliberate manner, these statements can serve as powerful tools that provide organizations with meaningful guidance, especially under times of rapid change. Consequently, taking the time to craft relevant mission, vision and value statements should be carefully considered. It guides the day-to-day operations of the organization, communicates to external stakeholders the core solutions the organization provides in society and motivates employees toward a common near-to-medium term goal. In short, the mission statement paints a picture of who the company is and what the company does.