Sheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading fast-food franchiser to make Baby Ruby its next kids' meal tie-in. But the fact is, no one wants to risk making a big financial commitment to a relatively new property, and most of the companies are demanding exclusives--which would eat away at Bloomfield's profits even more.
Merck & Co.: Evaluating a Drug Licensing Opportunity
Tokyo Disneyland: Licensing vs. Joint Venture [10 Steps] Case Study Analysis & Solution
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Case Study Of Franchising And Licensing
The famed international luggage brand was looking to expand sales in the US without jeopardizing its strong retailer relationships and distribution network. Extensive mid-market brand presence prevented the brand from moving into luxury distribution channels. Samsonite came to LMCA to identify brands that would allow the luggage maker to expand beyond its current audience and into new, high-end distribution channels.
Don't have an account? This chapter builds upon the basic rules for compulsory licenses under TRIPS Chapter 5 and also provides a complementary examination of compulsory licenses. It introduces competing patent perspectives; it provides a case study of Thailand's recent compulsory licenses to explain some of the confusion and controversy concerning them.